Facebook is currently the most traffic oriented site after Google as per Alexa Ranking. Facebook do have more than 500 million users out of which more than 50% are active users who logged in at least once a day. Therefore, Facebook is an ideal platform for advertising and promotion of your business. The experts at Facebook understand that and develop a marketing strategy similar to Google AdWords. One can see Facebook ads in the upper right corner of a Facebook fan page; they are targeted ads develop after lot of efforts and can give lot of exposure to your business and also Facebook Marketing is cheaper than Google AdWords.Effective ways to use Facebook for generating Business1) Creating attractive and professional business profile is the key to get potential visitors to your fan page. Your fan page should clearly display your business product just like a website and it should be designed in a way that it gives a professional look and attract more and more fans. Creating profile, you must display all the necessary information regarding your business in a precise manner such as your business information and products, your direct contact number and email and also a link of your site.2) Another marketing strategy should be adding more and more fans to your fans page in order to grow your social networks. Your friends, family members, colleagues, should follow you as your fans. Also, you should send invitation to others related to your business. Whatever you post at Facebook whether launching new business products or anything else, your fans will automatically come to know about it. It is therefore, more fans mean more money.3) One should also update the Facebook profile regularly and let his/her fans know about the daily achievements of the business as well as about your services and products.4) Also, make your profile interesting using the Facebook applications such as flash games, videos, music so that the visitors regularly engage in your activities.5) Optimize your Facebook profile page to ensure that it is well indexed by major search engines. More you optimize, more the chances of coming new business query every day.These are very effective ways of using Facebook marketing strategy by which you can promote your business products and services. These strategies can prove to be vital, if use appropriately.