An advertising copy is essential for your business in order to capture a certain percentage of buyers in the market. Businesses are vigorously and aggressively informing the public about their products. Do you do sales promotion for your products? You should not lag behind; create public awareness about your business and its products. Stay on top of the market; otherwise you may end up having no business as a result of lacking buyers.In order for you to remain in business, your products and services must be known by willing buyers. Once these willing buyers are aware of your products they’ll eventually purchase them.All businesses are aiming at increasing their sales which in turn leads to increased profits. The point is, the more sales you have the more likely you’re to make more profits. Markets are under stiff competition and for this reason you have to be competitive, compete with your competitors. Don’t let them to outdo you. Study your competitor’s marketing strategies then outsmart them where you find their weaknesses.Come up with advertisements that capture a good percentage of buyers in the market. Through increased sales, your business is able to cover both fixed and current overhead costs. Net profits will enable you to do future expansions of your business.What is advertising? Littlefield defines it as, “Advertising is mass communication of information intended to persuade buyers as to maximize profits.” For your advertising to be effective, then you should strive at making it to have the following qualities:Seven Qualities of a Good Advertising Copy1.) SimplicityAn advertising copy should be simple and easy to understand. Use short, simple, understandable words and sentences. The words that you’re using must be the ones that are easily remembered by both intelligent and non-intelligent willing buyers. Use common language that all people understand such as English.2.) InformativeAn advertising copy should be informative. Make your copy to give information that willing buyers are searching for in your products and services. Give true facts that are straight forward about what your product does.3.) EnthusiasticYour advertising copy must be enthusiastic. For your advertisement copy to be effective it should tell the willing buyers what your products and services will do for them. In short, it should state the purpose and benefits buyers will get after using the products or services you’re selling.4.) HonestyIt must be honest. Don’t make your advertisement to convey false information regarding your products and services. If you do this, then you’re destroying your product’s credibility.Do not hide any facts about your products; just expose the information because the kind of products and services you’re offering will reveal their weakness or usefulness to willing buyers. If you’re not honest and you’re selling inferior products, then soon or later your products may disappear from the market as a result of them lacking buyers.5.) The UrgeAn advertisement copy should create an urge. Let your advertisement copy reveal unknown and unseen features that are in your products. State clearly the features that buyers will gain from the products you’re advertising. This way, you create the urge in people to buy the products.6.) AttractiveAn advertising copy should be attractive. Make it to capture the attention of the people. Some people rarely find time since they’re busy throughout. You should target such people by making your advertisement copy to capture their attention at a glance. You do this by adopting attractive pictures in your advertisement copy.7.) Suggestive and PersuasiveMake your advertisement copy to be suggestive and persuasive. Let the words and pictures in your copy initiate buyer’s desire.