Facebook is currently the most traffic oriented site after Google as per Alexa Ranking. Facebook do have more than 500 million users out of which more than 50% are active users who logged in at least once a day. Therefore, Facebook is an ideal platform for advertising and promotion of your business. The experts at Facebook understand that and develop a marketing strategy similar to Google AdWords. One can see Facebook ads in the upper right corner of a Facebook fan page; they are targeted ads develop after lot of efforts and can give lot of exposure to your business and also Facebook Marketing is cheaper than Google AdWords.Effective ways to use Facebook for generating Business1) Creating attractive and professional business profile is the key to get potential visitors to your fan page. Your fan page should clearly display your business product just like a website and it should be designed in a way that it gives a professional look and attract more and more fans. Creating profile, you must display all the necessary information regarding your business in a precise manner such as your business information and products, your direct contact number and email and also a link of your site.2) Another marketing strategy should be adding more and more fans to your fans page in order to grow your social networks. Your friends, family members, colleagues, should follow you as your fans. Also, you should send invitation to others related to your business. Whatever you post at Facebook whether launching new business products or anything else, your fans will automatically come to know about it. It is therefore, more fans mean more money.3) One should also update the Facebook profile regularly and let his/her fans know about the daily achievements of the business as well as about your services and products.4) Also, make your profile interesting using the Facebook applications such as flash games, videos, music so that the visitors regularly engage in your activities.5) Optimize your Facebook profile page to ensure that it is well indexed by major search engines. More you optimize, more the chances of coming new business query every day.These are very effective ways of using Facebook marketing strategy by which you can promote your business products and services. These strategies can prove to be vital, if use appropriately.
Online Blogging has been around for many years, at the beginning it was mostly used as a Internet diary, a place to put down your thoughts about one thing or another.Currently blogs are one of the most commonly used Internet marketing tools, the reason is they are very effective way to get your content indexed by the search engines.There are many different places that you can create blogs that will not cost you a cent, but there are some risk involved when going that root. There have been many marketers who have had bad experiences with free blog providers who for one reason, or another shut down their blog without notice. You can’t imagine putting a lot of work into a blog, and then it is gone in a blink of an eye.It really is best to host your own blog that way you have full control. One of the best blogs that you can host is WordPress. To obtain WordPress you can go to wordpress.org, and download it. At the wordpress.org site they do provide full installation instructions. Manual Installation will take some time but it will be well worth it.There is a easier route if your lucky enough to have a web hosting provider that has c-panel with a feature called Fantastico. With Fantastico all you would have to do is fill out a few fields, and with just one click you will have installed your WordPress blog. Whatever option you choose is up to you.After you have your blog installed your next step would be to choose a WordPress template, usually with WordPress you will have a default template, and the classic template included, you really don’t have to stuck with those. When it comes to template choices make sure that you choose a template that has widgets. With widgets you will be able to add content in the sidebar of your blog such as banners, or AdSense code for example.A great place to get WordPress templates is wpskins.org,they have a great selection of WordPress templates, and they also have a search tool that you can choose the features you seek for your blog.Now that you have chosen your template there are some plug-ins that you need to also download and install. You will need to go to wordpress.org/extend/plugins and get the following plugins:All-In-One-SEO-PackMaxblogpress-Ping-OptimizerThe All-In-One-SEO-Pack is very powerful, you will be putting your Title, description, and keywords for you blog in this plug-in.The Maxblogpress-Ping-Optimizer is very powerful because it will enable your blog post to be pinged to a variety of sites, that will cause the search engines to spider your blog because their is new content. The Maxblogpress-Ping-Optimizer is really good, and will only ping when you submit new content, and it will not ping when you edit a post. This is a good thing, and will assist you in not getting blocked by Search Engines due to spamming(excess pinging).There is one more thing that you will need to activate the Akismet plugin when hosting your WordPress blog, and that is the Word Press API Key. If you already have a WordPress.com blog you can get a API key there, if you don’t you can go to the following site to get one emailed to you akismet.com/personal.Online Blogging is a great alternative to having a static website, you have a much better chance to reaching your target market, and in many cases you will even get a following and repeat visitors for years to come.For more information about online blogging and information on other Internet Marketing Methods see the resource box below
Undeniably, the latest technological innovations, including the cloud, mobile, and big data have transformed the way we execute our business chores. In tandem to these advancements, potential opportunities have also ascended that are consistently meeting their prioritized needs while boosting a higher customer satisfaction level.Precisely, complexities linked with conventional IT systems were the major obstacle to right decision-making and innovation, but the arrival of the cloud has undeniably helped in overcoming all such difficulties. The three known cloud models – public, private and hybrid cloud – are speeding up the pace of application/information transactions.Opt for a Robust Strategy to Leverage Market Opportunities CEOs are considering the cloud to gain operational excellence while slashing redundant expenses. Well, the operational proficiency and promises of business agility linked with the cloud has the potential to improve the functionality of organizations. For all these reasons, organizations are looking forward to move their applications to cloud-based platform, backed by an adept app-centric methodology.Among all the cloud models, the hybrid cloud is the most preferred choice of CEOs. This is what the current market situation and researchers predicts.According to the Right Scale 2015 State of the Cloud Report, ‘approximately 82% of businesses have a hybrid cloud hosting solution’ 74 percent up the level of 2014.Significance of Hybrid StrategyThis strategy enables businesses to gain control over their deployed cloud applications without sacrificing on network availability, performance and security services across the complete hybrid environment. It also provides some of the important services in order to ensure your apps remain seamlessly available and stay protected across the entire hybrid environment. This, in turn, allows IT administrators to quash unwanted risks while catering to security essentials both on-premises and in the cloud.According to one of the studies conducted by a leading research institution, ‘a majority of companies (both big and small) have identified the ability to set and impose stringent cloud security policies as the best method to shut down the cloud security gap’.Moreover, it enables companies across all verticals to confidently provide the critical delivery services for their critical applications irrespective of the fact where they are deployed or what cloud platform they are making use of.The other major benefit of this strategy is it gives you a quick insight of legacy environments and software-defined architectures and increases interoperability between the same. On the top of it, managing incongruent, multi-cloud environments become quite easy.